Our story

In 2016, over a long lunch and a few glasses of rosé, we had an idea to create engaging kids’ books, backed by research, to handle life’s first challenges.

We needed extra help, so in came Jo – a world-class creative. All mums navigating the bumpy road of parenthood, we figured out how to make the tricky job of parenting a whole lot easier for other parents, just like us.

Alongside child development experts, and talented illustrator, Marco Palmieri, we’ve made children’s books that empower kids with language, ideas, and strategies, to thrive through experiences that will shape their lives.

With love and respect from us to you.

Aroha nui,

Hannah, Flicka & Jo

Our dream team

Flicka Williams

Flicka Williams

Co-founder, designer and mum to GeeGee, Oscar and Harry

Hannah Davison

Hannah Davison

Co-founder, author, podcast host and mum to Alex and Frankie

Jo Roca

Jo Roca

Co-owner, designer and mum to Eva and Ziggy

Marco Palmieri

Marco Palmieri

Illustrator, artist, animator and dad to Nico and Luca

Our values

Our intention is to create an environment for growing wholehearted humans who live lives a little fuller, in a world a little kinder.

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