The Scrapbook

Podcast — The ups & downs of building a custom made business with Flicka

This week on the podcast, I'm chatting with Flicka is the co-founder of the award-winning book series and publishing house called My Big Moments which is aimed at helping little people through life’s big moments. Launched on 1st November 2019, My Big Moments is a personalised children’s picture book series designed to help kids cope with life’s challenges, changes and milestones. It aims to give parents and caregivers the tools to support their little ones as they discover how to navigate the bumps in the road.

A conceptual designer with a passion for new technology, Flicka inspires transformation through innovation and adaptability, all the way to a crispy-pixel finish. She believes strongly in the value of design and how it can transform and influence businesses. Flicka Williams is the Co-founder and Designer for My Big Moments. Throughout her professional life, Flicka has worked in Melbourne, London and Sydney across a huge range of different clients and briefs, from UX to an augmented reality app, packaging to branding, and wayfinding to interiors. Flicka is a big believer in being an adaptable designer that can problem-solve through new challenges. She is the recipient of several international awards and has spoken at Universities across Sydney. Flicka is ‘Mum’ to her two children, GeeGee and Oscar."

I wanted to have Flicka on this week to share her founder journey from brand agency to business owner, mama and co-founder. In this episode we talk about:

  • The transition from brand agency to business owner
  • Why they decided to create a custom book company
  • how they come up with their content ideas
  • All the ups and downs of creating a custom made book company
  • Balancing family & business
  • plus more!